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Digital Growth for Small Business
Curriculum
8 Sections
64 Lessons
Lifetime
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Course Introduction
Set the stage for digital success and get ready to learn.
8
1.1
Welcome to Digital Growth for Small Business
1.2
What You Will Learn
1.3
How the Course Works
1.4
Understanding Your Digital Starting Point
1.5
The Digital Growth Framework
1.6
Applying Learning to Your Own Business
1.7
Using Digital Tools Effectively
1.8
Preparing for the Course
Branding Foundations
Build a brand identity that connects and stands out.
8
2.1
What Is a Brand?
2.2
Understanding Your Customer
2.3
Business Naming and Brand Viability
2.4
Positioning Your Business
2.5
Value Proposition, Messaging and Voice
2.6
Visual Identity
2.7
Brand Visibility and Consistency
2.8
Bringing Your Brand Together
Website Foundations
Design an effective small business website from scratch.
8
3.1
What Is Your Website Actually For?
3.2
Planning the User Journey
3.3
Website Structure and Sitemap
3.4
Planning Effective Web Pages
3.5
Writing Website Content That Works
3.6
WordPress Foundations
3.7
Usability, Trust and Accessibility
3.8
Bringing Your Website Plan Together
SEO and Search Visibility
Boost your visibility and attract more qualified traffic.
8
4.1
Understanding SEO
4.2
Understanding How Customers Search
4.3
Keyword Research
4.4
Keyword Mapping and Website Architecture
4.5
On-Page SEO
4.6
Local SEO
4.7
Content, Authority and Technical SEO
4.8
Measuring and Improving SEO
Digital Marketing
Market smarter with a repeatable, digital-first approach.
8
5.1
Marketing Strategy and Objectives
5.2
Customer Journey and Channel Choice
5.3
Content Strategy and Planning
5.4
Social Media Marketing
5.5
Email, Lead Capture and Nurture
5.6
Campaigns and Paid Promotion
5.7
Conversion, Measurement and Optimisation
5.8
Bringing Your Marketing Plan Together
AI and Automation
Apply emerging tech to save time and boost results.
8
6.1
Understanding AI in Business
6.2
Prompting, Context and Instructions
6.3
Controlled AI Working Environments
6.4
AI Across Business Tasks
6.5
Understanding Automation
6.6
Designing AI-Assisted Workflows
6.7
Governance, Safety and Human Oversight
6.8
Planning AI and Automation Use
Growth and Implementation
Put your new digital skills into practical action.
8
7.1
Review the Business Foundations
7.2
Choose Growth Priorities
7.3
Set Goals, Measures and Targets
7.4
Build the Implementation Roadmap
7.5
Resources, Roles and Capacity
7.6
Risk, Dependencies and Contingencies
7.7
Review, Optimise and Sustain
7.8
Build Your Growth Action Plan
Course Review and Final Summary
Wrap up, review key takeaways, and plan your next steps.
8
8.1
Review Your Digital Growth Journey
8.2
Review Your Brand
8.3
Review Your Website
8.4
Review Your SEO
8.5
Review Your Digital Marketing
8.6
Review Your AI and Automation Use
8.7
Finalise Your 30-60-90 Day Plan
8.8
Next Steps and Course Completion
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